I went to a fitness class yesterday with the intention of working up a good sweat after two days of sitting. Ten minutes into the class, the instructor said, “Now it’s time to do some dead lifts.” He proceeded to demonstrate your basic squat. I thought to myself, “It’s Saturday morning, his brain is still in bed,” and I joined him in the squat sequence.
Another ten minutes went by and he began to explain the importance of stretching the piriformis muscle, but he pronounced it “pirsiform.” OK, maybe he’s hung over. A few minutes before the end of class he turned to us and said, “One more rep!” But what he meant to say was “One more set.” The whole class did one last rep and set their weights down and he yelled at us –yes, yelled at us – to keep going.
That was it. Now I was frustrated. He had lost all credibility with me. Which means I will likely vote with my feet and avoid his classes in the future.
Of all the attributes of a successful public speaker, credibility tops the list. It’s even higher than making a connection, because what good is a strong connection with the audience if they don’t believe what you’re saying? Here are three tips to keep in mind about establishing credibility:
1. Don’t talk about what you don’t know. Before you get up to present, read through your notes and be sure there is nothing in there that could undermine your authority. Feeling confident that you are in command of your subject matter is essential.
2. Establish your ‘street cred” up front. Don’t wait until the conclusion to tell us you lived in London for ten years when your topic is Royal Weddings. Lead with the information that will help your audience settle in and give you their attention.
3. Put some energy into your words. Don’t memorize your speech or read from your text. Speaking is meant to sound different from the written word. The reason I overlooked the first error the fitness instructor made was because he was so excited to do 30 squats. That was more important than using the correct term, so we all just went right along.
In summary, consider this quote by Eliot Spitzer: ”I don’t care about motivation. I care about credibility.” Wiser words…..