RSS Feed

Make Your Audience Feel Something

I was stuck in a meeting from hell today. Boring agenda. Listless participants. Too many tangents. If that weren’t enough, the meeting leader was not on his game and had introduced the first agenda item and then the second without taking time for introductions. One participant raised her hand and asked, “I know we’re half-way through this meeting, but I would really like to know who’s here. Could we go around the room and introduce ourselves?” Everyone agreed so we stopped the meeting for introductions. These too, were mind-numbingly dull until one guy shared a fun fact about himself.

After giving us his name, rank and serial number, he happened to mention that he just returned home from his honeymoon. At that point a few heads turned his way. The meeting leader made an off-hand comment about vows of marriage being a really big step in a person’s life, to which the guy replied, “True, but when you strike oil, you stop drilling.”

Everyone in the room perked up and looked at him directly, and what we saw was a smile on his face that went from one ear to the other. He was beaming. I don’t think it’s too much of a leap to assume that the women started smiling back at him because it is refreshing to hear a guy publicly express loving thoughts about his wife, even if he did compare her to an oil gusher. I suppose the men in the room – and I’m taking a Scientific Wild-Ass Guess here – started smiling because the speaker’s facial expression may have conjured up images of, well, a great honeymoon.

From that moment on the meeting changed. There was energy and bonding and whoever else was left to introduce themselves stepped up their game. In scientific terms, the speaker’s sharing of personal information and expression of genuine emotion opened up a neural pathway in our brains that then let in more information and encouraged us to participate.

Sharing emotion may feel risky, but it can help you make a much better connection with your audience.

– Barbara

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: