Thou Shalt Not…
Submit a photo that is more than five years old.
Unless you are Madonna or Steven Tyler, you probably looked a lot better in photos from years past. But when the speaker looks nothing like the image in the conference program, it is a huge disconnect for the audience. Swallow your vanity and use a recent photo, or better yet, have a professional shot taken that captures the best of you today.
Wear clothes or jewelry that distract from your message.
Women: Let’s leave the glitter and the sparkle to Olympic gymnasts. This particular keynote speaker was wearing an ill-fitting, knee-length jacket that had a metallic weave and rhinestone buttons that practically blinded the audience when she moved. Men: Let’s leave the loud ties and big rings to anchorman Ron Burgundy.
Telegraph your mistakes.
When the speaker repeated the same sentence three times, we all understood the problem – she was having a brain freeze. With each reiteration, she lost connection with the audience by looking up and then down. If this happens to you, take a pause, refer to your notes that you knowingly placed on a table or lectern nearby, or share an anecdote. You will eventually remember what you wanted to say next…which brings us to the next deadly sin.
Tell a story you don’t fully remember.
Stories are powerful connectors to your content and your audience. We love them. However, to be effective, they need detail and an easy-to-follow connection to your key message. The speaker’s instinct was good, but her story left us on third base with no one waving us in.
Leave your opening lines to chance.
You must nail the first few sentences of your presentation. Never start with the word “um.” Second worst word? “So…” First impressions are critical. Be sharp, focused, and captivating. Memorize your first three sentences.
Next time knock ’em dead.
– Barbara and Charlotte